David Beckham Launched A New Beauty Products Impelreport
The new advertising campaign of David Beckham is an endless source of images to fall in love with. And he wants the men in your life to be as ridiculously handsome as he is, and we should thank him for that. The former professional soccer player announced the launch of his new line of personal care, in partnership with L’Oreal Lux, House 99 .
“I am very excited to finally share House 99 with everyone around the world,” Beckham said in a press release. “I created House 99 to give people the inspiration and the right products to experience and feel at ease, House 99 came to help men, to give them the tools they need to look the way they want, welcome home.”
The collection includes 13 products to “improve every step of the modern man’s routine,” including the essentials of David: the beard and hair balm Seriously Groomed Beard & Hair Balm , the Smooth Back Shaping Pomadestyling cream and the Greater Facial Moisturizer Look Face Moisturizer . The Seriously Groomed Beard & Hair Balm is inspired by the populous beard that the celebrity wore in 2015. It is a light cream to condition and style the rebel hair. It can be used on hair, either long or short, and on facial hair.
Since David’s hairstyle is one of his most representative features, he spent years looking for the right combing cream. Now he made his own: the Smooth Back Shaping Pomade . This product ensures shape and texture and is designed for men with a busy and action packed agenda.
Perfect for any boy, promises to be moisture and sweat proof. Then there’s the Greater Look Face Moisturizer , the athlete’s response to hydrated skin. The product has spirulina, rich in protein, and extracts of quinoa to control the production of fat in the skin, which promises a natural shine.