With only 26 years, the British Dan Middelton is owner and protagonist of a YouTube channel with almost 18 million subscribers (at the time of reading this note, you may have already passed this figure). Millions of followers on Instagram and Twitter radically changed his life … Until a few years ago, Dan worked in a supermarket in his hometown, until one day he bet on what he liked the most. Video games! And boom … shortly after he managed to build an empire that Forbes magazine has referred to as “a potent gold mine” that has generated more than 16 million dollars (Yes, you read well).
But … How did all this start?
Dan started playing Super Mario Bros when he was just six years old, his father worked in the army and his mother in charitable organizations. He studied music at the university and to maintain himself by his own efforts, he got a part-time job at Tesco, a chain of British supermarkets. At the beginning he dedicated himself to experimenting with the audiovisual format, making very low-quality homemade videos -like almost all the first steps of the Youtubers-, but then he discovered Minecraft.
Middleton’s key was to use Minecraft as a tool to tell stories. In this video game, released in 2011, users build virtual worlds through blocks and can interact with other players in other parts of the planet. Middleton saw his potential and began to adopt different characters, creating stories around the universe and explaining to new players how to take advantage of the possibilities of the game, that is, he built a base of videogame followers that, at the same time, were also becoming his fans. A few years ago, if you wanted to learn to do something new you were looking for the manual. But if you wanted to learn how to play Minecraft, you would watch videos of other people playing on YouTube. Middleton did just that. He became a kind of teacher for his followers.
With the tricks to move to new levels with greater difficulty in Minecraft, Dan was adding details of his personal life, from photos with his dogs or trips with his wife, Jemma Middleton, whom he met when he was just 11 years old and with whom She married at 21. She is also extremely popular on social networks as a Minecraft player. The recipe was a success … Dan believed in his project, did what he liked to do best and did it in his style, without copying anyone, but proposing new things. The recipe has worked well … Today is the Youtuber that makes the most money in the world.